On September 1, 2020, was launched the European Technology for Sustainable Development project in which the Cluster Sofia Knowledge City cooperates with 4 partner organizations from Spain, Belgium, Denmark, and Poland. The eT4S project is funded by the COSME Program. 

eT4S supports the development of collaboration and business agreements between the EU and North America (North East Coast of the USA) and between the EU and Asia/ASEAN (Singapore and China, incl. Shanghai). 

The media industry has been hit hard by the corona pandemic. It challenges and drives us all to rethink, react, and reboot our approach. During this session, we will be focusing on how society should reboot after a crisis, and how we can overcome this challenge together through innovation. 

Future Media Hubs partnered up with Slush in order to give startups a platform to speak. Why Slush? Slush is one of the world's leading startup events in Helsinki, Finland.

OTT (Over-The-Top) services & advertising – Current landscape & challenges

On October 21^st, MediaMotorEurope will organize an Inspiration Journey to discuss the current landscape & the technology challenges met for successful consumer engagement and efficient programmatic advertising.

We will be discussing on what approaches do broadcasters follow and where and how new technologies could help them become friendlier and more relevant to their audiences, more engaging and transparent to advertisers, and eventually more competitive.

The webinar will be addressing an increasingly important battle - news desks versus misinformation and fake news. In 2018, the Commission launched a detailed Action Plan against Disinformation. Recently, the European Digital Media Observatory started as part of that plan. 

We will be asking news desks and fact-checkers on how they check news stories and the tools at their disposal.

The Inspiration Journey on Fake News on 7 October is part of a series of digital events by MediaMotorEurope – the EU funded project helping startups and scaleups develop deep tech solutions for the media of tomorrow.