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Inspiration journey workshop for open innovation

On October 21st, MediaMotorEurope will organize an Inspiration Journey in Sofia, Bulgaria.

This is the first event being organized within the program 2020-2021 of the MME Innovation Hub in Sofia, facilitated by the Cluster Sofia Knowledge City, the Bulgarian project partner of MME. The aims of the event are:

Over-The-Top services & advertising

OTT (Over-The-Top) services & advertising – Current landscape & challenges

On October 21st, MediaMotorEurope will organize an Inspiration Journey to discuss the current landscape & the technology challenges met for successful consumer engagement and efficient programmatic advertising.

We will be discussing on what approaches do broadcasters follow and where and how new technologies could help them become friendlier and more relevant to their audiences, more engaging and transparent to advertisers, and eventually more competitive.


SmartCityTech partnership launched new COSME project

On September 1, 2020, was launched the European Technology for Sustainable Development project in which the Cluster Sofia Knowledge City cooperates with 4 partner organizations from Spain, Belgium, Denmark, and Poland. The eT4S project is funded by the COSME Program

eT4S supports the development of collaboration and business agreements between the EU and North America (North East Coast of the USA) and between the EU and Asia/ASEAN (Singapore and China, incl. Shanghai). 


What is the purpose of a media organisation in a world in crisis?

The media industry has been hit hard by the corona pandemic. It challenges and drives us all to rethink, react, and reboot our approach. During this session, we will be focusing on how society should reboot after a crisis, and how we can overcome this challenge together through innovation. 

Future Media Hubs partnered up with Slush in order to give startups a platform to speak. Why Slush? Slush is one of the world's leading startup events in Helsinki, Finland.


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