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A project under Horizon 2020 will start soon

A project under Horizon 2020 will start soon

The Cluster Sofia Knowledge City has signed a contract for the implementation of the MediaMotorEurope (MME) project, funded under Horizon 2020 - H2020-ICT-2019-2 in a consortium with European partners. The value of the project is EUR 1.952 million and its implementation will start from January 1, 2020, and continue until January 31, 2022. MME will stimulate the development of solutions for the media industry needed to tackle such challenges as misinformation, accessibility, user interfaces, and data usage. A group of European high-tech innovative companies will be assisted in the development and implementation of media solutions for the future.

For this purpose, 4 hubs will be created - two specialized media hubs and two innovation centers. Together with European networks of investors and start-ups, a specially selected group of 60 high-tech start-ups and scale-ups will be provided with access to resources and potential clients in order to successfully position themselves in the media market.

The project will develop a specialized 6-month mentoring program (accelerator) for intensive support and training of selected companies for 6 months. The program will be carried out 3 times and by the end of the six-month period, each of the selected companies will provide at least 3 prospective clients or 180 clients in total under this project. MME will host and participate in a series of events to provide visibility and disseminate innovative solutions to participants in this program, creating more opportunities to bring these innovations to the European market.

Leading partner of the project is the media company De Vlaamse Radio- Televisieomroeporganisatie NV VRT Belgium, and in addition to the Cluster, the consortium includes Media City Bergen AS MCB, Norway, Thermi Business Incubator  - Greece, Athens Technology Center ATC - Greece, FastTrack FT - Portugal, F6S - Ireland. The expected results are a business opportunities map for the media ecosystem and a validated platform for close technological cooperation in this industry. The results to be achieved are the following:

  • 4 innovation and media hubs in 4 countries - Bulgaria, Greece, Norway, and Belgium;
  • At least 8 innovation workshops (two per hub);
  • At least 250 applications reviewed by startups and companies under the development of inclusion in the MediaMotorEurope mentoring program;
  • At least 60 selected start-ups and developing businesses and included in the MediaMotorEurope mentoring program;
  • At least 180 clients from different European countries for the MediaMotorEurop program participants.

The Cluster Sofia Knowledge City will create under this project an Innovation hub (Sofia Knowledge City Hub) and will also perform the following activities:

  • Mapping, benchmarking and discovery of innovations with potential in Bulgaria and the region (South-East Europe, Central, and Eastern Europe), involvement of stakeholders from industry, government, academia, collaboration to build an innovative ecosystem, interaction across the line of ESIF with projects and participants forming cross-border networks and activities, creating bridges to participants and the ecosystem of Start-up Europe and more.
  • Analysis of the challenges, problems, opportunities, and connectivity of technologies in Bulgaria and the region (SEE, Central and Eastern Europe), creation of the Media Living Lab, adopting the Sandbox approach, joint activities with other startups and scale-up programs; adopting and promoting a model of open standards and interoperability between different media innovation solutions; etc.
  • Mentoring, testing, validation and funding, recruitment and participation in the development and provision of both general network services and specific services for Bulgaria and the region (SEE, CEE);
  • Exposure of start-ups to the international scene and investors. Supporting start-ups in Bulgaria and the region (SEE, Central and Eastern Europe) to make them internationally visible and attractive for the Venture Capital Funds.

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