This short article is inspirated by our participation in the XD Media Hub project and our desire to share topics related to our cluster initiative called Innovation Hub for Creative and Media Industries.
The article presents the findings of research on the business models in the media industry and is based on the report The Innovation in Media World Report. It was found that in general there are 13 business models that media companies can implement in the marketplace.
In this first part of the article, the first seven of the thirteen business models in the media industry are analysed below: